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Understanding Religion from An Economic Cost-Benefit Perspective

cost benefit

Many of my fellow atheists and agnostics have a hard time understanding why, exactly, people are religious. In particular, many godless people are befuddled by Evangelicals. How can anyone believe the Bible is inspired and inerrant; believe the earth was created in six twenty-four-hour days; believe the universe is 6,024 years old; believe Adam and Eve were the first human beings; believe the story of Noah and Ark really happened; believe that millions of Israelites wandered in desert for forty years, and believe a Jewish man named Jesus was a God-man who worked miracles, was executed on a Roman cross, and resurrected from the dead three days later. I could add numerous other mythical, fanciful, incredulous Bible stories to this list; all of which sound nonsensical to skeptical, rational people. Here we are living in 2020 — an age driven by technology and science — yet millions of Evangelicals and other conservative Christians flock to Kentucky to tour Ken Ham’s monuments to ignorance: the Ark Encounter and the Creation Museum. These same people helped to elect Donald Trump, the vilest, most unqualified man to ever sit in the Oval Office. Why is it that Evangelicals continue to believe, despite overwhelming evidence to the contrary?

From a rational perspective, none of this makes any sense. Most Evangelicals have at least a high school education, and many of them have college degrees. Many of them are successful business owners, with more than a few of them amassing wealth most unbelievers covet. Many atheists and agnostics wrongly believe that the typical Evangelical is a poorly educated white hillbilly from Kentucky or Mississippi. Pan the crowds gathered at countless American Evangelical megachurches and you will find all the markings of well-off, educated people. Why, then, do Evangelicals believe the nonsense mentioned previously?

The best way to understand Evangelicalism is to view it from an economic cost-benefit perspective. Think of Evangelicalism as a club. To join the club, certain things are required. Every prospective club member must agree with the club’s stated principles and beliefs and pay annual dues to their local club. Once a prospective member publicly affirms the club’s stated principles and beliefs, undergoes a rite of initiation (baptism), and pays his annual dues, the prospect is granted entrance to the club. Membership in the club comes with several benefits:

  • Weekly instruction in the club’s principles and beliefs
  • Answers to life’s pressing questions
  • Classes for every age group, from infants to senior citizens
  • Opportunities for entertainment, often called fun, food, and fellowship
  • Access to counseling services
  • Wedding and funeral services
  • Support for conservative Christian social and political views
  • Bumper stickers, shirts, and other swag that advertises your membership in the club
  • Promises of forgiveness, happiness, and life after death

As long as these benefits outweigh the costs, people will continue to embrace Evangelical beliefs. Rationalists think that truth is all that should matter, and when it comes to truth, atheists/agnostics/humanists/skeptics/freethinkers have it, and Evangelicals don’t. True, but what do we offer besides truth? I’m waiting . . . Therein lies our problem. Yes, truth is on our side, but we lack appealing social structures (clubs), and, to many questioning/doubting Evangelicals, the cost of saying, “I am an atheist/agnostic” far outweighs the benefits. (Please see Count the Cost Before You Say I am an Atheist.) If we want to attract people to truth, to our cause, we must find ways to change the cost-benefit dynamic. “Dammit, Bruce, truth should be enough!” Yep, and I agree with you. Unfortunately, you and I are not like most people. “What’s in it for me?” many people ask. “What are the benefits of joining your club?” Fuss and fume all you want about this, but the fact remains that most people want to belong to things that benefit them; that give them something tangible.

As a pastor, I learned that people look for perceived value. Our church would sponsor a free concert with a contemporary Christian artist and fifty people would show up. Charge $5 admission for the same concert and hundreds of people will attend. Same artist, just a different perceived value. As long as Evangelicals think that the benefits of club membership outweigh the costs, they will continue to be members. Our goal should be to make rationalism and progressive politics appealing. We must develop social structures that advance the humanist ideal. And then, we must become the public face of our club, a face that says, “you are welcome here!” Constantly fighting with Evangelicals on social media does what exactly? Sure, it feels good to drown Evangelicals in seas of truth, but what have we gained? Engaging in shit-throwing contests on Twitter with Evangelical trolls might make for good entertainment and provide a brief dopamine rush, but what is really accomplished by doing so?  In 2012, tens of thousands of atheists, agnostics, humanists, and freethinkers gathered on the National Mall for the Reason Rally. What an awesome moment, a coming-out party, of sorts. Eight years have passed since this rally. What progress have we made towards coalescing into a credible, appealing club for likeminded people? If we truly want to give Evangelicalism the death it so richly deserves, we must offer to people a better way. We must offer them benefits that outweigh the costs of publicly saying “I’m an unbeliever” in a country that is still dominated and controlled by Christianity. We may laud recent upticks in polls for our kind, but this growth pales when compared to the sheer numbers of religious people. Yes, as a block, we now outnumber Evangelicals, but make no mistake about it, they still hold political and cultural power.

After the 2012 Reason Rally, I told readers that it was time for rationalists, skeptics, and freethinkers to move beyond skirmishes with Evangelicals. I still believe that today. That doesn’t mean we stop exposing Evangelical beliefs and practices for the nonsense they are. But we must find ways to build social connections; ways to build clubs that are appealing to, particularly, younger Americans. Trying to reach Evangelical Baby Boomers and the Great Generation is unlikely to succeed. It is with young people that the future of, not only the United States, but the world, rests. We oldsters have a lot of wisdom to offer, but as long as we sit silently in our homes, that wisdom goes to waste. Imagine how different our country might be if every county had a local humanist/skeptics club; a place where young and old alike meet to plan ways to Make America Rational Again; a place where atheists, agnostics, and unbelievers can gather and feel at home. Until we figure this out, people are going to continue to gather at local Evangelical clubs to worship the dead Jesus.

About Bruce Gerencser

Bruce Gerencser, 62, lives in rural Northwest Ohio with his wife of 41 years. He and his wife have six grown children and twelve grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist. For more information about Bruce, please read the About page.

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4 Comments

  1. Avatar
    Matilda

    I would add this to your list of ‘benefits.’ It’s the whole secret knowledge and being part of an in-group/exclusive club that alone knows the truth about life, the universe and everything. It makes you feel special and important. It’s gives a feeling of power. You and your cult alone knows the future too.

  2. Avatar
    ObstacleChick

    Most of the people I know, even the ones that aren’t part of any organized religion, say they want to feel like they are part of “something bigger” and want to feel like “something bigger” is “out there”. Personaly, I think a lot of people long for the feeling a child has when it knows its parent is bigger, stronger, wiser,and can fix most of what bothers the child. As we grow older, we see our parents’ limitations and our needs grow more complex, but we still long for someone or something to come make it better. Religions offer prayer and rituals as ways to appeal to a fixer. The rituals also give a sense of belonging, and offer a meaningful context for major life events. We atheists who are no longer part of religion have to figure out ways to create a ritual to celebrate major life events minus the woo, and slowly it’s happening. I haven’t attended a religious wedding ceremony in over a decade as all my husband’s millennial cousins have had nonreligious weddings and have designed their own wedding rituals. Instead of christenings they have a big party.

    For myself, I believed all the evangelical nonsense because every adult I knew and trusted believed and taught it to me – family members, church teachers and leaders, school teachers (I was sent to a fundamentalist Christian school). As a teenager I worked at a university science lab and for the first time encountered intelligent adults who didn’t believe in the same Christianity, and some who didn’t even believe in Christianity. It was a huge shock, caused a ton of self-reflection, and a ton of cognitive dissonance. I compartmentalized beliefs. College was worse, as I was challenged with so much evidence counter to evangelical beliefs. Sometimes I avoided entire subjects so I wouldn’t encounter evidence, and sometimes I met it head on. I can’t describe how painful and disconcerting it is to face that adults you love, respect, and trust believe and have taught you untrue things, and worse, they believe you are Satanically influenced when you challenge them. You have to choose how to deal with it. I chose to move 1000 miles away when I was 24 because I needed a broader environment where I was free to explore truth. The costs were great – I was alone in a culturally different environment where I had to start over, make new friends, and be independent. The rewards were amazing. I was free.

  3. Avatar
    Brian Vanderlip

    Bruce said: …From a rational perspective, none of this makes any sense…

    Well, shucks! That is the point. And yet you list a bunch of rational ‘reasons’ the folk still plop their rump ends into pews. That’s all very entertaining and sure, sure but the real reason we continue to harm ourselves is because the ol’ time religion got us from before we knew our rational end from our irrational one!

  4. Avatar
    missimontana

    I couldn’t have said it better. Many people could care less about theology and truth, they just want socialization. I have heard devoted Christians saying “I wish they would skip the mumbo-jumbo and get to the fun stuff.” The pastor at my mom’s church used to joke about how he knew people were using his sermons to catch up on their naps. I would also recommend non-believers get together to form secular charities to help others. Even with the ACA, I would not have health care without a Catholic hospital who never hassles me about money. Truth doesn’t matter when you are broke, sick, hungry, and homeless, and churches are happy to fill this need. Yes, they have an ulterior motive, and that’s why they keep on going. Preaching like the Professor on Gilligan’s Island will not make people leave religion, nor will trolling them on social media. Setting the example of good human beings and creating places to meet might bridge the gap a little. And that’s a start.

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