(Sorry about the headline. I couldn’t help myself.)
For me, GOOP is patriarchy wrapped up with a pink, bespoke, ethically sourced, healing stone blessed, turmeric infused, hemp ribbon in an attempt to market it as California chic wellnisim (wellness + feminism). They present lies and misinformation about how our bodies work and sell expensive and either useless or potentially harmful products (for example, their supplements and jade eggs) as a path to achieving wellnism. There are some facts along for the ride so they can always claim to “respect” science.
GOOP also exploits the fact that women — likely because of the pressures of a patriarchal society — feel they need excuses to do something nice for themselves. If you like a $400 hyaluronic acid face serum in a pretty bottle from GOOP that has no proof it’s superior to an almost identical $9 product from Trader Joe’s that’s cool. Some people like fancy face creams and serums. I like to spend my money on expensive shoes, but I don’t kid myself that my $350 Fluevogs get me to work any faster than my $10 shoes from Target. My expensive shoes are also not sold with any suggestion of a health benefit.
My brand, if I have one, is authenticity and facts. It’s informed choice, not misinformation and fear. And eating apricots whenever the fuck I want.
— Dr. Jen Gunter, No GOOP, We are Most Definitely not on the Same Side, July 26, 2019
Other GOOP related posts by Dr. Gunter
Dr. Gunter is one of my favorite medical/science writers. She’s funny, isn’t afraid to swear, and her posts, most importantly, help readers differentiate between lies, superstition, nonsense, pseudoscience, homeopathy, vaccine denialism, quackery, and scientific facts. And, she’s an atheist. If you are so inclined. add the good doctor to your reading list.