One Million Moms, the female outrage department of the American Family Association, are upset over a new Cottonelle ad that asks women to dare to go commando. Here’s what director Monica Cole’s press release had to say:
In Cottonelle’s newest advertising campaign “Dare to Go Commando,” a company spokeswoman asks individuals if they feel cleaner after using Cottonelle because of the ripple texture. The Cottonelle spokeswoman goes so far as to ask another woman if she feels clean enough to go commando now. The woman agrees and walks back into the restroom to return with her undies in a small shopping bag. The commercial ends with both women pulling down the waistbands of their pants just enough to reveal they don’t have panties on.
Cottonelle is encouraging consumers to go without underwear. Oh, please! This is ridiculous. This type of advertising is extremely inappropriate.
The tissue paper company also has a similar ad, “Go Cottonelle. Go Commando.” In this ad, the spokeswoman asks a man to go commando, and it ends the same way.
Evidently, the women of One Million Moms want to hold on to their cotton Fruit of the Looms, and don’t want American women walking around sans underwear. They really should pay more attention. As a man who has seen plenty of female backside over the years, I can say that women have been going almost commando for years. These days, they can make dozens of pairs of underwear from a yard of material. I will leave it to female readers to decide whether going commando is more comfortable or appropriate. All I can say is that One Million Moms better not ask their husbands to support their effort. I’ve seen on the street Christian men, hand over one eye, carefully observing the female anatomy. I highly doubt they want to see the return of panty lines.
This is so silly, is it not? Of all the things one could be offended and outraged by, women not wearing underwear tops the list?
Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.
In the United States, Super Bowl Sunday is a big deal. People who rarely watch American football during the regular season will gather together to watch the Super Bowl Championship game. Companies pay millions of dollars to buy advertisement time during the broadcast, and many of the ads are quite clever, funny, or touching. The halftime show typically features A-list performers with advanced choreography, lighting, and showmanship.
This year, the performers were Latina entertainers Jennifer Lopez and Shakira. Both are women over 40 who are superstars in their respective genres. In addition to her career as a singer-dancer-entertainer, J. Lo is also an actress and a judge on the show “World of Dance”. Shakira is known for her dual Lebanese and Colombian heritage, incorporating belly dancing into her performances, and she was a voice character in the animated movie “Zootopia”. Both performers have won multiple awards during their careers.
It did not take long for the Evangelical Christian world to lose their minds over the halftime show. J. Lo and Shakira, along with their backup dancers, put on a dance-heavy performance in which many appeared to be scantily clad, though in photos it’s obvious that J. Lo’s base layer was a long flesh-colored bodysuit, and Shakira’s costumes were no more scanty than the outfits of the cheerleaders on the field. However, Evangelical Christian sensibilities were ruffled by the fact that these two women, both over the age of 40, were dancing and wearing costumes that showed some of their skin or what appeared to be skin.
Common in Evangelical Christianity is the concept of purity culture. Purity culture revolves around the way that Evangelical Christians believe their deity designed men and women. They teach that men were designed to be predatory, dominant, aggressive, and aroused by visual stimuli. Women, conversely, are designed to be passive, nurturing, submissive, and aroused by tactile stimuli, and are therefore the designated gatekeepers of all sexual activity. The belief is that if a man sees something that arouses him, he will be unable to control his urge to dominate and possess what he sees. As women supposedly are not aroused until they are touched, they have the ability to thwart sexual activity by not drawing attention to themselves and by saying no. The idea is that if a woman draws attention to herself by wearing clothing that shows her physique, by any motions that draw attention to her physique (such as dancing or swaying of her hips), even by making direct eye contact with a male or “flirting,” that means she is signaling that she welcomes sexual activity. She is therefore at least partially culpable in any sexual activity. In Evangelical Christian purity culture, I learned that it was important to be as silent and as invisible as possible in order to prevent sexual advances from men.
When J. Lo and Shakira sang and danced on stage, purity culture adherents viewed their activity as openly welcoming sexual activity. The performers were tempting upstanding Christian men and boys to desire sexual activity with them. Additionally, J. Lo and Shakira were demonstrating to girls and women how to draw the attention of men. The performers repudiated purity culture’s directive to be as silent and as invisible as possible. These two mature, successful, talented performers dominated the stage and made their voices heard. (I won’t even address the references they made to children singing in cages, the nods to Shakira’s Middle Eastern heritage, J. Lo’s use of the Puerto Rican and US flags or her daughter’s singing of “Born in the USA”, but those were all important elements in the show as well.)
I grew up in the 1980s with purity culture, but fortunately I was too old for the more slickly marketed purity culture that exploded during the 1990s and 2000s. It affected me as well to the point that I hated and was ashamed of my body and wore oversized clothing for several years. In the Fundamentalist Christian school I attended, we had a strict dress code that included rules about skirt length, sleeve length, and cleavage-covering. Prior to our senior trip, girls had to model their swimsuits in front of three female faculty members for approval. The message was that we were to be “feminine” but also well-covered so as not to draw too much attention from our male classmates and teachers. My mom did not know the extent of purity culture that I was taught at church and school, and she did not understand the source of my body hatred. When I was in my early 20s, my mom bought me a two-piece bathing suit and a suede miniskirt and told me that I should wear these types of clothes while I still “could” before the inevitable obesity that plagues females in our family set in. Eventually, I became accustomed to wearing age-appropriate and body-appropriate clothing, but the body image issues have never completely gone away.
I no longer see my body as a temptation to men, something to be covered and hidden. Life experiences taught me that people are responsible for their own actions, and I am not responsible for someone violating my consent. As I have grown older, I am a lot more vocal about what I will and will not tolerate from other people. As someone who has become an athlete later in life, I have learned a lot about what my body can and cannot do and about the signals it gives me when it is hungry, tired, or in need of care. I can still find plenty of things “wrong” with how my body looks, but I will no longer cover up just because of someone else’s rules about “modesty,” nor will I cover up because of my own insecurities, which are probably mostly in my head anyway. I wish I had known at age 18 what I now know at age 50, but I believe I have been successful in passing along to my own daughter that she should use her voice, own her space, and demand that others respect consent.
I will no longer be as silent and as invisible as possible in order to ward off actions that are the responsibility of someone else. Purity culture and all it entails can go to hell.
Another day, another faux outrage by Monica Cole and the sexually frustrated, batteries in the vibrator are dead, women of One Million Moms. Later this year, FOX plans on debuting a TV show titled Lucifer. FOX describes the show this way:
The Devil has come to Los Angeles…
Based upon the characters created by Neil Gaiman, Sam Kieth and Mike Dringenberg for DC Entertainment’s Vertigo imprint, LUCIFER is the story of the original fallen angel. Bored and unhappy as the Lord of Hell, LUCIFER MORNINGSTAR (Tom Ellis, “Merlin”) has abandoned his throne and retired to L.A., where he owns Lux, an upscale nightclub.
Charming, charismatic and devilishly handsome, Lucifer is enjoying his retirement, indulging in a few of his favorite things – wine, women and song – when a beautiful pop star is brutally murdered outside of Lux. For the first time in roughly 10 billion years, he feels something awaken deep within him as a result of this murder. Compassion? Sympathy? The very thought disturbs him – as well as his best friend and confidante, MAZIKEEN aka MAZE (Lesley-Ann Brandt, “The Librarians”), a fierce demon in the form of a beautiful young woman.
The murder attracts the attention of LAPD homicide detective CHLOE DANCER (Lauren German, “Chicago Fire”), who initially is dismissive of Lucifer. But she becomes intrigued by his talent for drawing out people’s secrets and his desire to dispense justice, doling out punishment to those who deserve it. As they work together to solve the pop star’s murder, Lucifer is struck by Chloe’s inherent goodness. Accustomed to dealing with the absolute worst of humanity, Lucifer is intrigued by Chloe’s apparent purity and begins to wonder if there’s hope for his own soul yet.
At the same time, God’s emissary, the angel AMENADIEL (DB Woodside, “Suits,” “24”), has been sent to Los Angeles to convince Lucifer to return to the underworld…can the Devil incarnate be tempted toward the side of Good, or will his original calling pull him back toward Evil?
One Million Moms is outraged over FOX’s unbiblical, humanizing presentation of Lucifer. In a May 2015 post urging Mommies to sign a petition demanding FOX drop the program, Cole wrote:
FOX has plans in 2016 to air “Lucifer,” a new series which will glorify Satan as a caring, likable person in human flesh.
The series will focus on Lucifer portrayed as a good guy, “who is bored and unhappy as the Lord of Hell.” He resigns his throne, abandons his kingdom and retires to Los Angeles, where he gets his kicks helping the LAPD punish criminals.
At the same time, God’s emissary, the angel Amenadiel, has been sent to Los Angeles to convince Lucifer to return to the underworld.
Previews of the pilot episode depict graphic acts of violence, a nightclub featuring scantily-clad women and a demon…
Today, I got an email from Monica Cole and One Million Moms with the subject line “We are missing your name on the ‘Lucifer’ petition.” I thought, I bet you are. Here’s what Cole had to say in her email:
Very soon, One Million Moms will deliver a petition to FOX television network, urging them to cancel plans to air a new series which will glorify Satan as a caring, likable person in human flesh.
We want to include your name, letting FOX know that Christians are standing together!
The previews for “Lucifer” misrepresent Satan, depart from true biblical teachings about him, and inaccurately portray the beliefs of the Christian faith. In airing this show, FOX will be disrespecting Christianity and mocking the Bible.
Add your signature today! 1MM and our children are counting on you!
It’s a pretty slow news day when the biggest thing on your outrage radar is a TV program that “misrepresents Satan.”
Cole whines that FOX’s show disrespects Christianity and mocks the Bible. Aww…so sorry.
Here’s my take. Tom Ellis is an attractive actor and we can’t have fundamentalist Christian women getting all hot and bothered over an attractive Lucifer. If this happened, fundamentalist women would be forced be dig deep into their underwear drawer and find their vibrator so they can satisfy their “need.” But, Bruce, they have a husband who will dutifully perform the missionary service. What self-respecting fundamentalist Christian woman would want to have sex with Billy Bob when they can fantasize about having sex with Lucifer and turn their Passion Rabbit or Ladygasm vibrator on H-I-G-H.
Proving my point, as of today, the Lucifer petition has 19,048 signatures. If you want to add your name, or better yet a fake name, please go here.
Here’s my petition submission. I encourage you to be creative and let Monica Cole know you support her attempt to defend Lucifer.