IFB Lore: The Sears Catalog, National Geographic, and the Sports Illustrated Swimsuit Edition

blacking out national geographic

I came of age in the 1960s and 1970s Independent Fundamentalist Baptist (IFB) church movement, attended an IFB Bible college in the late 70s, married an IFB pastor’s daughter, and pastored IFB congregations for a decade before realizing how bankrupt my religious heritage really was — though the IFB indoctrination and conditioning affected me long after I stopped associating with IFB churches and colleges. In some ways, IFB poison still lies deep in the recesses of my mind, requiring frequent therapy to root out the disease.

IFB churches and preachers are known for what they are against. Lots of rules, called church standards. These rules dictate virtually aspect of life, especially in matters of sexuality. I have come to the conclusion that it is nigh impossible to be a true-blue IFB believer and have healthy attitudes towards sex. IFB preachers are modern day Puritans and legalists, demanding sexual purity from everyone except themselves. (And don’t get your knickers in a bunch preacher. I know the cult’s secrets.) Nudity, in particular, was expressly forbidden, especially on TV, the Internet, and the printed page. NO NUDITY, IFB preachers demand, all the while perusing porn sites and visiting strip clubs to do “research.” 🙂

Let me conclude this post with three stories from our days as IFB parents.

Remember the Sears and Roebuck catalog? When the catalog arrived at the Gerencser home, Polly and I would tear out all the lingerie ads before our children could view it. We felt it our duty to protect our older boys from scantily clad catalog models! Another generation of boys saved from lust, right?

From 1989-1994, the church I pastored at the time operated a tuition-free private school for church children. The school had a library of sorts, made up of castoffs and books purchased at library sales and garage sales. I donated to the library my past copies of National Geographic. Before allowing students to check out the magazines, we went through them and blacked out the nudity. Can’t have boys staring at Aborigine breasts. Another generation of boys saved from boobies.

Finally, I used to subscribe to Sports Illustrated. Every week, my older boys would read the newest issue; well, except for one: the annual swimsuit edition. This edition came at the same time every year, so I would intercept the magazine to keep my sons from seeing it.

One year, the swimsuit edition never arrived — or so I believed. I thought no more of it until I was working on a cabinet light in our bathroom. Guess what I found “hiding” on the top of the cabinet? The Sports Illustrated Swimsuit Edition! One of my sons had hidden the magazine so he could “lust” later. He will remain unnamed. None of us should be judged for what we did as teenagers.

Crazy shit, right? However, these stories are quite normal in IFB churches. Jack Hyles, pastor of the largest church in America at one time, wouldn’t allow women wearing pants to attend worship services. Those wearing pants were required to put a paper dress over their clothing — the mark of shame at First Baptist Church in Hammond, Indiana. Shocking? Just another day in the IFB.

Bruce Gerencser, 69, lives in rural Northwest Ohio with his wife of 48 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Comments

14 responses to “IFB Lore: The Sears Catalog, National Geographic, and the Sports Illustrated Swimsuit Edition”

  1. Avatar
    CarolK

    I remember Michael Landon saying on a talk show (Dinah Shore maybe) that the lingerie section of the Sears catalogue was his/our generation’s soft porn for teenage boys. I wonder if boys these days get turned on by corsets and such.

    My brother said that the librarian at our public middle school used to tape paper over the naked natives in issues of National Geographic. That just made it easier for curious kids to find the photos.

  2. When I was growing up, we were limited in what we could watch on TV, such as the news, the Phillies, and The Brady Bunch. If a beer or cigarette commercial came on, Dad would turn the volume off and stand in front of the TV.

    One day, somebody gave my mom a fancy platter with an image of a horn of plenty, as though it were spilling an array of good food. In that image were a couple of wine bottles. My mom cut out pictures of other food from a catalog and taped them over the wine bottles. We kids were not allowed to see the wine bottles. And so, that was the ugly image on that platter– a fancy painting of food with a couple of cuts from catalogs taped over top of the wine bottles.

  3. Avatar
    Benny S

    For me (male), somewhere around my junior or senior year in high school (mid-late 1980s), I became aware of a monthly men’s mail-in fashion catalog called “International Male” that, for some reason, I found myself wanting to repeatedly peruse. We’re talking more high-end fashion that my parents (nor I) could never possibly afford (fancy knit polo shirts, well-tailored casual pants, stylish loungewear, cashmere sweaters, rustic suede vests / jackets, etc. And don’t get me started on the swimwear / underwear!) All the magazine’s athletically fit male models had square jaws, well-groomed hair, come-hither eyes, broad shoulders, five o’clock shadows, six-pack abs, round and perky bums, etc. And yet, even with the evidence staring me in the face, it still took me 15 more years, all because of my screwed-up fundamentalist indoctrination, to finally admit to everyone around me that: “Yep, I’m gay!” (I suppose my parents innocently thought: “How nice that our son has such fine tastes in fancier clothing.”) Also, of note, gay men of my current age sometimes will jokingly ask each other: “Did you also have a subscription to “International Male” when you were a teenager / young adult?” The answer was always the same, accompanied by a nostalgic laugh: “YES!”

  4. Avatar
    Jeff Bishop

    Interesting Thread.

    Being 66 and around your age, I would assume, given your marriage to a female, that you and a large % of American males driven by “God-Given” testosterone, experienced what I consider a serious dichotomy when it came to what Christianity “tells us, or even what “good society” mandates, as acceptable behavior, at least to the youth of this country.

    A topic that most parents (at least mine) ignored like the plague. Kind of “He will figure that shit out on his own”.

    Fast forward to the later half of the 20th century and currently and that “dichotomy” rages on. From Playboy in our day, or should I say Sears Catalogs (lol), to Porn Hub. Then of course the issue with the LGBTQ and “weirdly defined” sexual orientations of the media, music, and fashion set.

    The sex issue can drill DEEP into the psyche. As a follower of your Black Collar Crime Series, it’s pretty damn evident the Evangelical’s and Catholic’s in particular have a damn difficult time figuring out which “head” speaks to their inner “soul”.

    Like yourself, I happened to be heterosexual, but lived my younger life like a damn hound dog, always tracking willing “scent”.

    Or could it be people are people with sexual inclinations?

    Personally I think the best course for children, pre-teens, teens and young adults is to be educated and provided sound council about this difficult human condition.

    One thing for sure, at least in my experience, is those that council abstinence until marriage are F’in idiots, but most probably hypocritical liars, or worse yet, sexual predators, looking for “marks”.

    I do agree with conservatives that Pornography is destructive, having been seduced by this myself.

    As mentioned above, to quote Hillary Clinton, it really takes a village to assist youngun’s to make good choices when it comes to “sex”.

  5. Avatar

    In the fundamentalist Christian school I attended, they physically cut out the chapter on mammalian reproduction from.oyr biology textbooks. 🤣🤣🤣 And they blacked out anything in the library that was “offensive”. I remember a large section from “The Fiary of Anne Frank” was blacked out. My friend went to the public library to check out the book to see what was so scandalous – it was just typical adolescent girl talk about puberty. But no, we Christian school students couldn’t know about that! Nope!

    My grandma hated seeing women in swimwear or “revealing clothing” on TV. She was really the only one in the family who cared.

  6. Avatar
    John S.

    This is a tough one for me. Like Jeff, once my hormones kicked in (admittedly later in my late teens compared to my male contemporaries), all I could think about was women, both my age and older. My college years were nothing more than finding the next party (peer acceptance) and finding a girl to date. To this day I still wonder about the wisdom of late teenage boys and girls jumping immediately into college (and taking on the massive debt that comes along with it).

    I also agree with Jeff that the 800 lbs elephant in the room, at least mostly for young men, is the current prevalence of online pornography. When I was younger you had to make an effort to find pornography, as well as a private place to view it on a TV. Now it can be pulled up on a smartphone and watched while riding on the bus (presumably with the volume turned down). I was introduced to pornography in my early teens- Hustler magazine, then XXX VHS tapes that my father hid in the drop ceiling, early internet and finally, yes Pornhub. For me it became an addiction that I had to go cold turkey sober in order to restore some peace and sanity to my life.

    Does this mean we should turn into a puritanical sex-less society as depicted in the novel “1984”? No, absolutely not. Teenagers need to be taught that their feelings are normal, and will also likely change as they grow older. They should also be taught the difference between healthy relationships and unhealthy ones, particularly where an adult is making advances and grooming them.

    Funny thing is I remember what we had available in my junior high and high school libraries in the ‘80’s. We read books with explicit content (like the aforementioned “1984”) and discussed them in class. There were sci-fi graphic novels with scantily clad women. And of course Cosmopolitan magazine was something I read a lot of, too.

  7. Avatar
    lilarebecca

    My grandparents were Christians, but they were Presbyterian. They were very conservative in their beliefs and values, but they subscribed to the National Geographic. They had shelves full of every issue dating back to 1948, and maybe even before. I think my grandfather had a distant cousin who sold the magazine so that’s how the family got into it.

  8. I remember (I think it was the 80’s) when they allowed bra commercials to start showing bras on real models, and not manikins. Some people were freaking out. Like, a Playtex Cross Your Heart bra is the most orthopedic, un-sexiest bra there is. My mom only wore them because she was a DD, and she didn’t like them. They were affordable and practical, and that’s it. Judging from these comments, I guess IFB boys had to get their thrills somewhere.

    1. Avatar

      The commercial I remember has actress Jane Russell avertising over-the-shoulder boulder holders with the strapline “I’d like a word with all you full-figered gals.”

  9. Aram McLean

    Ah yes the Sears catalogue. So many fond memories! 🙂

  10. Avatar
    Anonymous

    Found stack of playboys and busters! Did something very naughty 😭

    1. Avatar
      Revival “I Lie For Jesus” Fires

      You ought to be ashamed of yourself.

      1. Avatar

        Revival Fires is ashamed he got a boner when thinking about those porn magazines. I suspect he has a secret porn habit.

        1. Avatar
          John S.

          “I suspect he has a secret porn habit.“
          Take it from a recovering addict, I’m 99.9% certain he does. His “prison story time” says it all to me.

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