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Tag: Soulwinning

Honest Reflections From an Evangelical Pastor: It Was Never About Saving Souls

bruce gerencser street preaching crooksville ohio
Bruce Gerencser, street preaching, Crooksville, Ohio, with his young son Jaime.

Let me share a dirty little secret with readers about Evangelicals who are actively involved in what is commonly called “public evangelism.” Door-to-door evangelism, street preaching, handing out tracts, standing on street corners with Bible verse signs — why do some Evangelicals do these things? Is the grand goal to win as many souls as possible before Jesus returns to earth? Is the notion that Hell is hot and death is sure what drives these evangelizers to make a public spectacle of themselves? Is everything they do driven by a love for the lost souls? Surely, these people are True Christians, right? The overwhelming majority of Evangelicals never verbalize their faith to someone else. Yet, these zealots go out of their way to confront non-Christians with their peculiar version of the Christian gospel. Surely, they are the “real” Christians of our day, right? 

I was an Evangelical pastor for 25 years. I spent my formative years in churches that were quite aggressive evangelistically. I attended Midwestern Baptist College in Pontiac, Michigan in the 1970s. Midwestern was known for producing soulwinning pastors, evangelists, and missionaries. As a pastor, I certainly followed my training, using the techniques I was taught to harass as many people as possible for Jesus. Yet, despite my on-fire, aggressive soulwinning efforts, few people asked Jesus to save them as a direct result of my efforts. Yes, hundreds of people were saved after listening to me preach, but the number of people saved outside of church services was few. You see, the goal of such efforts was not to win souls, as much as it was:

  • To be seen as a prophet by the community; to be seen as one willing to publicly take a stand for Jesus
  • To be seen as a preacher different from and superior to the other preachers in town; I was the one who cared for their souls, not their pastors
  • To be seen in the same light as the Apostle Paul and other first-century Christians; to say to the communities where I pastored that my churches were the real deal, cut from the fabric of the churches found in the Bible
  • To be seen as being “right,” right about God, Jesus, salvation, the Bible, and New Testament Christianity

Most Americans don’t want to be bothered by Fundamentalist evangelizers. Let me share a soulwinning story from years ago that I think aptly illustrates this fact. One Saturday, Greg Carpenter (Please see Dear Greg.) and I were knocking on doors in Junction City, Ohio. At the time, I was the pastor of Somerset Baptist Church in Mt. Perry. It was a bitterly cold Ohio winter day, but warm on the inside with love for souls, we started going door-to-door, looking for people who would let us share the Independent Fundamentalist Baptist (IFB) gospel with them. We finally came upon a young woman who was willing to “listen” to us. She wouldn’t invite us inside, so we stood on her porch as Greg attempted to win her to Jesus. I still can picture in my mind this woman today. She had no coat on, yet there she stood freezing her ass off as Greg took her through whatever evangelism plan we were using that day. When Greg asked her if she would like to ask Jesus to save her, she said yes! Greg led her in the sinner’s prayer, and the woman was wonderfully and gloriously saved. We heard the angels in Heaven rejoicing over another lost soul being rescued from the clutches of Satan. 

After praying the sinner’s prayer, the newly-saved woman closed the door and we went on our way looking for more victims, er, I mean, lost souls. She was the only soul that was saved that day. Later attempts to get the woman to be baptized and attend church proved futile. You see, the only thing she got saved from on the cold winter day was Greg and Bruce. She just wanted to shut her door and be left alone. 

Winning this woman to Jesus fueled our pride, reminding us that we were doing a great work for the Lord of Lord and Kings and Kings. We were, in fact, bugging people who didn’t want to be bothered. But, since when have Evangelical zealots cared about what non-Christians thought? I didn’t. I was a God-called preacher of the gospel. I was determined to tell others the “truth” even if they didn’t want to hear it. 

“I told them, Lord! The results are up to you,” I told myself. Yep, I sure told them. Part of the deconversion process for me was coming to terms with why I did what I did as an Evangelical pastor. I concluded that I deep down really didn’t care if souls were saved. “That was God’s business,” I thought. This was especially the case after I became a five-point Calvinist. What was most important to me was looking the part; being perceived as a man of God who loved sinners and would go to great lengths to win them to Jesus. 

During the eleven years I was the pastor of Somerset Baptist, over 600 hundred people made a profession of faith in Christ. Some Sundays, the altar was lined with people getting saved and getting right with God. Success was measured by altar response. Yet, few of these “converts” became active, long-term church members. 600+ conversions, yet attendance was, at its highest, a little over 200. 

Why were so many people saved under my preaching, yet I failed so miserably in my soulwinning efforts outside of the church? I was passionate both inside and outside of the church. Why the disparate numbers? First, people were attracted to my preaching. By all accounts — just ask former congregants — I was a skilled, winsome preacher. Sunday after Sunday, my sermons were well received. (Well, there was that mess of a sermon from Hosea. Hell, I didn’t even know what I was talking about.) People drove for miles to hear me preach. I believe this affection for me personally drove the high number of conversions. Once outside of the church, I took on the traits mentioned above. I was more concerned about being a prophet, a beacon of rightness than I was helping others. The good news is that over time I lost my zeal for winning souls, choosing instead to engage people relationally. I suspect Calvinism played a big part in how I viewed the eternal destiny of other people. I left the soul-saving up to God. I just expositionally preached the Bible and left the results up to God. I can count on one hand the people who were saved during the seven years I pastored Our Father’s House in West Unity, Ohio. Congregants — most of them, anyway — loved me, I loved them back, and we all were quite content to let the world go to Hell. This post is me being brutally, openly honest about my life as an Evangelical pastor. I am sure that my critics will see what I have written here as more proof that I wasn’t really a Christian; that I was a false prophet. To that I say, whatever. I suspect what I have written here will resonate with a lot of Evangelical preachers. They know, deep down, that I am telling the truth.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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IFB Evangelism:Door-to-Door Soulwinning

lets go soulwinning
Jack Hyles, Let’s Go Soulwinning

Independent Fundamentalist Baptist (IFB) churches are known for being the Baptist version of the Jehovah’s Witnesses. IFB soulwinners fan out across their communities knocking on doors, hoping the people resting from a long, hard day at work will answer their knock and want to spend ten minutes hearing their sales presentation. While the sales pitches vary from church to church, the goal is always the same — to induce customers to sign on the dotted line, uh, I mean sinners to accept Jesus as their Savior.

Church members are given specific instructions about how best to evangelize those who answer their doors. Members are told to never deviate from the script. Keep on message, says Pastor Gerencser. Don’t let the prospect for Heaven ask questions. All they need to know is gospel. Here is the soulwinning method I taught countless church members:

Soulwinner: Hello. My name is Pastor Bruce Gerencser and this is (pointing to soulwinning partner) John Baptist. We are from Somerset Baptist Church, and we are out today inviting people to church. Do you attend church anywhere?

Prospect: Well, yes I do. I attend the Methodist church in Somerset.

(Sometimes, at this point, the soulwinner might ask where the church is located or who the pastor is. If the prospect can’t answer these questions, it is evident that they don’t attend church regularly.)

Soulwinner: Why that’s great. We don’t want to take anyone away from their church home. (This, by the way, is a bald-faced lie. The goal is to take as many people as possible away from what is perceived as liberal, apostate churches.)

Soulwinner: Before we go, I would like to ask you a question. If you died today, would you go to Heaven?

Prospect: I am a good person. I think I will go to Heaven when I die. (The answer is meaningless. The soulwinner plans to share the gospel with the prospect regardless of how the question is answered.)

Soulwinner: Let me quickly show you how you can know for sure that you will go to Heaven when you die. I promise this will only take a few minutes. (The soulwinner, before the prospect can answer, opens his King James Bible to Romans 3, preparing to read.)

(At this point, the soulwinner should ask if they can come into the home. If the prospect says no, then the soulwinner should continue sharing the gospel on the porch.)

Soulwinner: The Word of God says in Romans 3:23, For all have sinned, and come short of the glory of God. This means that all of us, you, me, everyone is a sinner. Do you understand what it means to be a sinner?

Prospect: Sin is doing bad things.

Soulwinner: That’s right. (The soulwinner might list a few small and big sins to emphasize the fact that we are all sinners)

Soulwinner: The Bible also says in Romans 6:23, For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord. The just payment for our sins is death.

Soulwinner: The last part of Romans 6:23 says, but the gift of God is eternal life through Jesus Christ our Lord. The bad news is that the wages (payment) of sin is death. We all will someday physically die. And if we don’t know Jesus as our Savior, we will also spiritually die. This spiritual death means that those who haven’t accepted Jesus as their personal savior will spend eternity in Hell. The good news is . . . you don’t have to go to Hell when you die. God will give us eternal life in Heaven if we put our faith and trust in Jesus. Wouldn’t you like to escape Hell and go to Heaven when you die?

Prospect: Uh, sure.

Soulwinner: That’s great. The Bible says in Romans 10:9: That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. This verse says that if we will confess with our mouths and believe that Jesus died for our sins on the cross and rose from the dead three days later, God will save us.

Soulwinner: What is your first name, sir.

Prospect: Horace.

Soulwinner: Horace, the Bible says that if Horace shalt confess with his mouth the Lord Jesus, and if Horace will believe in his heart that God hath raised Jesus from the dead, Horace will be saved.

Soulwinner: Horace, would you like to be saved? Would you like to know for certain that your sins are forgiven and that you will go to Heaven when you die?

Prospect: Yes. (If the prospect is the least bit hesitant, the soulwinner should stress the fact that none of us knows when we will die. It could be today!)

Soulwinner: The Bible says in Romans 10:13: For whosoever shall call upon the name of the Lord shall be saved. That whosoever includes you, me, and everyone. All you have to do, Horace, is pray and ask Jesus to save you. Are you willing to ask Jesus to save you?

Prospect: Yes, but I am not very good at praying.

Soulwinner: Don’t worry, Horace. I am going to say a prayer, What I want you to do is repeat this prayer.

Prospect: Okay.

Soulwinner: Dear Lord Jesus.

Prospect: Dear Lord Jesus.

Soulwinner: I know that I have sinned and I deserve to go to Hell when I die.

Prospect: I know that I am a sinner and I deserve to go to Hell when I die.

Soulwinner: But I also know Jesus died on the cross for my sins so I don’t have to go to Hell when I die.

Prospect: But I also know Jesus died on the cross for my sins so I don’t have to go to Hell when I die.

Soulwinner: Right now, I put my faith and trust in Jesus and ask him to forgive me and save me from my sins.

Prospect: Right now, I put my faith and trust in Jesus and ask him to forgive me and save me from my sins.

Soulwinner: Thank you, Jesus for saving me and giving me eternal life.

Prospect: Thank you, Jesus for saving me and giving me eternal life.

Soulwinner: In Jesus’ wonderful name, Amen.

Prospect: In Jesus’ wonderful name, Amen.

(Once the now-saved prospect says Amen, both soulwinners, with raised voices, say AMEN!)

Soulwinner: Horace, based on the authority of the Word of God, you are now a Christian. The Bible says in Romans 8:38,39: For I am persuaded, that neither death, nor life, nor angels, nor principalities, nor powers, nor things present, nor things to come, Nor height, nor depth, nor any other creature, shall be able to separate us from the love of God, which is in Christ Jesus our Lord. God says, Horace, no one can take away your salvation. Isn’t that wonderful?

(At this point, the new Christian is given literature that tells him he needs to find a good church to attend — that good church being Somerset Baptist Church, read the Bible every day, pray every day, and tell others about what Jesus has done for them.)

Scores of Americans have, at one time or the other, been accosted by Jesus-peddling IFB soulwinners hoping to sell them the truncated, bankrupt Fundamentalist Baptist gospel. There are numerous versions of this approach. I used what is called the Romans Road. Some churches use John’s Road — from the gospel of John — or church surveys. Southern Baptists popularized the use of surveys. The goal is to identify people who can easily be persuaded to buy siding/windows/driveway sealing/vacuum cleaners/magazines/steak knives/insurance/Jesus.

The goal is to win as many souls as possible. It doesn’t matter that most of the souls won to Jesus will NEVER darken the doors of an IFB church, never be baptized, or do any of the things “good” Christians support.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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You can email Bruce via the Contact Form.

Evangelizing the Lost: Do You Have Blood on Your Hands?

bloody-hands-of-christians

Liberal and Progressive Christians tend to let their “little lights shine” through their good works. Evangelicals, on the other hand, believe they are commanded by God to verbalize the Christian gospel to every human being. (And I am not saying Evangelicals don’t do good works. They do. However, their focus is different from that of non-Evangelical Christians.) The Bible says in Matthew 28:19,20:

Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you always, even unto the end of the world. Amen.

Mark 16:15 says:

And he [Jesus] said unto them, Go ye into all the world, and preach the gospel to every creature.

These verses are commonly called the Great Commission.

Let me chase a rabbit for a second, and then return to the subject at hand. Evangelicals believe the Bible is the inspired, inerrant, infallible Word of God. When Jesus says, “Go ye into all the world, and preach the gospel to every creature,” they believe his words to be a command they are expected to follow.

Regardless of how often Evangelicals say they believe EVERY WORD OF THE BIBLE, none of them really does. Evangelicals pick and choose which Bible verses to believe. Mark 16 interpretation is a wonderful example of Evangelical selectivity. The three verses immediately following the Great Commission say:

He that believeth and is baptized shall be saved; but he that believeth not shall be damned. And these signs shall follow them that believe; In my name shall they cast out devils; they shall speak with new tongues; They shall take up serpents; and if they drink any deadly thing, it shall not hurt them; they shall lay hands on the sick, and they shall recover.

Please note what the precious, holy, perfect Bible says:

  • You must be baptized to be saved
  • Signs will follow those who believe and are baptized
  • True believers will cast demons out of other people
  • True believers will speak with new tongues
  • True believers will handle venomous snakes and not be hurt
  • True believers will drink poison and not be hurt
  • True believers will lay hands on the sick, and they will be healed

Let me ask readers this: based on the seven marks of a True Believer® above, how many Christians do you know? Context sure can be a bitch! Okay, rabbit sufficiently chased now; let’s return to the Great Commission.

Evangelicals believe every human being, past and present, belongs in one of two categories: saved or lost. Evangelicalism is exclusionary by nature and design. Either you are a True Christian®, or you are not; either you are bound for Heaven, or you are bound for Hell. Our eternal destiny is black and white: either you are saved or you are lost. The goal, then, is to move as many people as possible — including people who “say” they are Christians — from the lost category to the saved category. That’s the essence of the Great Commission, and it is for this reason some Evangelical churches, pastors, and congregants aggressively push their version of the Christian gospel on other people. Unbelievers are supposed to view their rude impositions as love. “I love you so much that I am going to annoy until you realize you are a hell-bound sinner in need of the salvation freely offered by Jesus through his death on the cross and resurrection from the dead three days later.” Countless Evangelical zealots have come to this blog and attempted to evangelize me and thee. They believe that their boorish harassment is “love.” “I love you enough, Bruce, to tell you the truth,” Evangelical soulwinners tell me. Evidently, the fifty years I spent in the Christian church and the twenty-five years I spent in the ministry wasn’t enough to educate me on the finer points of the Evangelical gospel. That’s sarcasm, by the way. It’s been a long, long time since an Evangelical has told me something I haven’t heard before. Trust me, I know everything there is to know about what is necessary to be saved. I just can’t do snake handling and drinking poison. Sorry, but I will just have to go to Hell. 🙂

einsteins witnesses

I spent many years in the Independent Fundamentalist Baptist (IFB) church movement. IFB churches are known for their hyper-evangelism efforts. Success is measured by souls saved. Yet, most IFB church members rarely, if ever, verbally share their faith with non-believers. Oh, they will give them religious literature or invite them to church, but sharing the Evangelical gospel face-to-face with family, friends, neighbors, and strangers? They leave that to their pastors, evangelists, and on-fire-for-God soulwinners. Why do most congregants keep the Evangelical gospel to themselves? Much like the rest of us, they like to be respected and well thought of. What’s a sure way to piss people off? Get in their faces, preaching your peculiar brand of Christianity. Few of us like pushy religious zealots. That’s why I was never very good at confrontational evangelism. I was content to do my evangelizing through my preaching — be it in church or on the street. Now, that doesn’t mean I never won any souls for Christ while out on visitation; I did. It’s just that I was never comfortable with bugging and harassing people, especially when I knew that they were not the least bit interested in what I had to sell.

Why, then, did I, week after week, knock on doors, hoping to save sinners and add them to our church membership? One word: FEAR. I was afraid that God would hold me accountable for not doing everything in my power to reach the lost. One Bible passage, in particular, fueled this fear, Ezekiel 3:17-19:

Son of man, I have made thee a watchman unto the house of Israel: therefore hear the word at my mouth, and give them warning from me. When I say unto the wicked, Thou shalt surely die; and thou givest him not warning, nor speakest to warn the wicked from his wicked way, to save his life; the same wicked man shall die in his iniquity; but his blood will I require at thine hand. Yet if thou warn the wicked, and he turn not from his wickedness, nor from his wicked way, he shall die in his iniquity; but thou hast delivered thy soul.

“But his [the sinner’s, the wicked man’s] blood will I require at that hand.” As an Evangelical pastor, I didn’t want to have the blood of sinners on my hands. I didn’t want Jesus on judgment day parading before me the sinners I failed to evangelize. I didn’t want to hear their screams in Hell, knowing that I never told them the truth! Let this kind of thinking get deep down into your psyche; it can change how you view others. Instead of seeing my Catholic neighbor as a good man, a kind man, who helped me on many occasions, I saw him as a sinner in need of saving; a good lost man. Such thinking ruins one’s ability to see people as they are, and to understand the boundaries that decent, thoughtful people respect. That’s why the most obnoxious people at Thanksgiving, Christmas, and other Evangelical high holy days such as Mother’s Day are Christians who feel duty-bound to evangelize everyone they contact. Nothing else matters except standing before Jesus someday free of the blood of sinners.

I used Ezekiel 3:17-19 and Ezekiel 33:7-9 in my sermons to guilt congregants into showing up on Tuesdays and Saturdays for visitation and soulwinning. In the weeks leading up to revivals, I would passionately remind church members of their duty to their families, friends, neighbors, and workmates. “Do you want to stand before God on judgment day with blood on your hands?” I’d ask. Heads would bow, and congregants would grimace. “Point made,” I thought. Yet, come revival time, most of the evangelizing was done by me, the evangelist, and a handful of sold-out, on-fire, bug-the-Hell-out-of-people members. No matter how much I tried to shame congregants into verbalizing the gospel to others, most church members left evangelization to the hired help.

Did you attend a hyper-evangelistic church? Did your pastor try to guilt church members into witnessing? Were you a soulwinner? Why or why not? Please share your thoughts in the comment section.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Short Stories: Hawking Jesus and Candy Bars at Midwestern Baptist College

bruce and polly gerencser 1976
Freshman class, Midwestern Baptist College, Pontiac, Michigan 1976

My wife, Polly, and I attended Midwestern Baptist College in Pontiac, Michigan from 1976 to 1979. Midwestern was a small, affordable, Independent Fundamentalist Baptist (IFB) institution started in 1954 by Dr. Tom Malone. “Doc” was the pastor of Emmanuel Baptist Church — a nearby megachurch. Both the college and the church were built around winning souls for Jesus. Students were expected to participate in soulwinning activities and witness to people every week. The goal was to lead people through the plan of salvation — typically The Roman’s Road — and encourage them to pray the sinner’s prayer. (Please see Let’s Go Soulwinning and Door-to-Door Soulwinning.) On Sundays, students were expected to account for their soulwinning activities the previous week. I suspect most students fudged their numbers.

There were numerous IFB churches in the Pontiac area. Most of them were quite aggressive in reaching sinners for Jesus. These churches, along with Emmanuel Baptist, and Midwestern, turned Pontiac is to a burned-out zone — an area so evangelized that sinners were hard to find. Week after week, IFB church members and college students would fan across Pontiac and the nearby suburbs looking for prey, uh, I mean, unsaved people. Scores of people were allegedly “saved” every week, so much so that virtually all of Pontiac was saved. The deep south, with Baptist churches on every street corner, has a similar problem. So many soul winners, so few sinners. One pastor told me that there were so many Baptist churches in Chattanooga, Tennessee — home to IFB institutions Tennessee Temple and Highland Park Baptist Church, pastored by Lee Roberson — that everyone in Chattanooga was saved. Yet, young preachers would still be “led” to Chattanooga to start new churches. Easy pickings, I’d say.

Midwestern would annually hold a soulwinning contest — a period of time when students were expected to regularly and aggressively evangelize Pontiac residents. These contests were the regular soulwinning programs on steroids. Imagine a busload of Jehovah’s Witnesses showing up in your neighborhood and not leaving for two weeks. Knocking on your door, repeatedly. That’s what the annual soulwinning contests were like.

Midwestern put up a chart in the gymnasium/cafeteria that tracked the number of souls saved. This chart listed the names of the top soulwinners. As with all such contests, there were some students that were really committed to the contest, hoping to win the prize for winning the most souls. Yes, there were prizes. It was widely believed among dorm students that the top soul winners were likely lying about the number of souls they led to Jesus. I was among those who believed the top soulwinners were fudging their numbers. Of course, it may have been that we were just jealous that God had not blessed us with soulwinning power. Students were required to take evangelism classes each year, but some students didn’t take to the techniques as well as others. (It would be interesting to do a study on the psychology of those who were at the top of the souls saved leaderboard.)

Polly and I weren’t very good soulwinners. Polly didn’t win one soul to Jesus during her three years at Midwestern; I won two. I worked a full-time job, attended classes 25 hours a week, attended church three times a week, taught Sunday school, drove a church bus, went on Tuesday visitation and called on my bus route on Saturdays, preached at a drug rehab center on Sunday afternoons, and went out on double dates with Polly on weekends. I also played basketball often as I could. The dorm had a curfew — 10:00 pm, I think. When, exactly, did I have time to win souls? (As a pastor, I did put what I learned at Midwestern to work, but I never did like doing door-to-door evangelism. I always felt such practices were coercive.)

Midwestern would also hold annual fundraising contests. (Midwestern always seemed to be broke, often begging poor college students to give money to the college.) One year, students were asked to sell jumbo-sized O’Henry candy bars for $1. Students were expected to sell the candy bars to everyone they came in contact with, much like the college students who knock on your door in the summer, selling books, magazines, and knives. I halfheartedly tried to sell the candy bars. My biggest buyer ended up being me. 🙂

As I thought about the soulwinning contest and the candy bar fundraising contest, I realized that they were one and the same. The techniques were the same. The goals were the same: buy the product we are selling. The rewards are the same: recognition and your name on a chart. And the people who were at the top of the souls saved chart were the same people at the top of the candy bars sold chart.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Your comments are welcome and appreciated. All first-time comments are moderated. Please read the commenting rules before commenting.

You can email Bruce via the Contact Form.

The Four Ws of the Independent Fundamentalist Baptist (IFB) Church Movement

four-ws-ifb

The Independent Fundamentalist Baptist (IFB) church movement began in the 1950s as a response to theological liberalism among American and Southern Baptists. Pastors pulled churches out of their respective denominations and declared themselves INDEPENDENT. In the 1960s and 1970s, many of the Top 100 churches in America, attendance-wise, were IFB churches. The largest church in the country was an IFB church — First Baptist Church in Hammond, Indiana, pastored by Jack Hyles. All across America, IFB big-shots held conferences to motivate and inspire preachers to do great exploits for God. Emphasis was placed on growing church attendance. The late John R. Rice, an IFB evangelist and the editor of The Sword of the Lord, is famous for saying, there’s nothing wrong with pastoring a SMALL church — for a while. Rice, Hyles, and countless other big-name IFB preachers believed a sure sign of God’s blessing on a church and a pastor’s ministry was an increase in attendance — especially a steady stream of unsaved visitors filling the pews.

IFB churches used poor children as a vehicle by which to drive up attendance. Bus ministries were all the craze in the 1960s-1980s. IFB megachurches ran hundreds of buses, bringing thousands of people — mostly poor children — to their services. Churches ran all sorts of promotions and gimmicks to attract bus riders — world’s largest banana split, hamburger Sunday, and free bike giveaway, to name a few. Once at church, children were shuffled off to junior church programs. Teens and adults usually attended the main worship service. IFB churches often had programs to “reach” deaf people and the developmentally disabled (or “retard church,” as it was called back in the day). The goal of all of these programs was to bring hordes of unwashed, uncircumcised Philistines to the church so they could hear the gospel and be saved.

I pastored the Somerset Baptist Church in Mt. Perry, Ohio for eleven years. I started the church in 1983 with sixteen people. By the end of 1987, church attendance reached 206 — quite a feat in a poverty-stricken rural area. Somerset Baptist was the largest non-Catholic church in the county. At the height of the church’s attendance growth, we operated four Sunday bus routes. Each week, buses brought in a hundred or so riders, mostly poor children from the surrounding four-county area. We also ran a bus route on Sunday nights for teenagers. For several years, Somerset Baptist Church was THE place to be. There was a buzz in the services as visitors got saved and baptized. All told, over 600 people put their faith and trust in Jesus Christ. And that was the primary goal. A good service was one during which multiple sinners came forward to be saved and repentant Christians lined the altar getting “right” with God.

During my IFB years, I attended numerous soulwinning conferences. These meetings were geared towards motivating pastors and churches to win souls for Christ. I attended Midwestern Baptist College in Pontiac, Michigan in the 1970s. One of the songs we sang in chapel went something like this:

Souls for Jesus is our battle cry
Souls for Jesus we’ll fight until we die
We never will give in while souls are lost in sin
Souls for Jesus is our battle cry

Midwestern held annual soulwinning contests. The student bagging the most souls for Jesus received an award. Founded by Tom Malone, the pastor of nearby Emmanuel Baptist Church, in the 1950s, Midwestern’s goal was to turn out soulwinning church planters. Students were required to attend church at Emmanuel. This provided the church with hundreds of people to run their bus routes, Sunday school, and other ministries. During the 1970s, Emmanuel was one of the largest churches in the United States, with a high attendance of over 5,000. (Today, Emmanuel is defunct.) Everything about the church and college revolved around evangelizing the lost. Students were required to evangelize door-to-door, seeking out lost sinners needing salvation. My favorite story from my days pounding the pavement in Pontiac came one Saturday when a young couple decided to give the two young preacher boys banging on their door a surprise. You never knew how people might respond to you when you knocked on their doors, but this couple so shocked us that we literally had nothing to say. You see, they answered the door stark naked!

What follows is the Four Ws plan many (most) IFB churches followed when I was a pastor: Win them, Wet them, Work them, Waste them. The Four Ws are still followed today, even though the IFB movement as a whole is dying, with decreasing attendance, and fewer and fewer souls saved and new converts baptized.

Win Them

The goal is to evangelize unsaved people. “Unsaved” includes Catholics, Lutherans, Methodists, Presbyterians, Buddhists, Hindus, and countless other liberal or non-IFB sects, along with atheists, agnostics, humanists, pagans, Satanists, and anyone else deemed “lost.”  My goal as a pastor was to go out into the community and knock on every door, hoping that I could share the gospel with locals. I implored church members to invite their family, friends, and neighbors to church so they could hear me preach and, hopefully, be saved. When we went out on street ministry, the goal was the same: preaching the gospel and winning the lost. When we had revival meetings, members were expected to attend every service and bring visitors with them. Again, the grand objective was bringing people to faith in Jesus Christ. Soulwinning is the lifeblood of the IFB church movement. (This is not necessarily a criticism on my part. The Bible seems to teach that Christians are to win souls. IFB churches take this charge to heart; most other churches don’t.)

Wet Them

The first step of “obedience” new converts are told about is baptism by immersion. New converts are encouraged to be baptized right away. Typically, IFB churches have a lot more new converts than they do new baptisms. There is a joke that goes something like this: why do IFB churches baptize people the same Sunday they are saved? Because most of the new converts will never attend church again! IFB churches typically go through a tremendous amount of membership churn. It is not uncommon for churches to turn over their entire memberships every five or so years. I was taught by seasoned pastors not to worry about churn. Just make sure more people are coming in the front door than are leaving out the back door.

Work Them

Once people were saved and baptized, they are given a to-do list: pray every day, read the Bible every day, attend church every time the doors are open, tithe and give offerings, witness, and find a “ministry” to work in. Many IFB congregants are pilloried over not working hard enough for Jesus. Pew warmers are subjected to guilt-inducing sermons, reminders that Christians should want to be found busy working for Jesus when he comes again. No matter how much I tried to get congregants to join me in the work of the ministry, most of them showed up on Sundays, threw some money in the offering plate, listened to my sermons, and repeated the same things week after week. There was, however, a core group of people who drank the Kool-Aid, so to speak. Along with their pastor, they worked, worked, worked. The same group attended every service, gave most of the money, and staffed the church’s ministries. They were, as I was, True Believers®. (Many of the regular readers of this blog who were former IFB Christians were True Believers® — people who worked nonstop to win souls and staff their churches ministries.)

Waste Them

Eventually, the work, work, work pace wears out even the best of people, myself included. I have no doubt my health problems began back in the days when I believed it was “better to burn out for Jesus than rust out.” I worked night and day, as did the people who followed in my steps. Over time, preacher and parishioners alike ran out of steam. Ironically, the steam venting happened at Somerset Baptist around the time I embraced Calvinism. It was Calvinism, in many ways, that rescued me from the drive and grind of the IFB church movement. Over time, church attendance declined as we stopped running the buses and people moved on to other, more “exciting,” churches. Instead of being focused on evangelization, I set my sights on teaching congregants the Bible through expository preaching. We still were evangelistic, but gone were the days when we were focused on numbers. It was Calvinism that allowed me to take a deep breath and relax a bit.

People aren’t meant to work night and day. Eventually, they burn out. That’s what happened to me. I truly thought Jesus wanted me to work non-stop for him. However, I learned way too late that we humans need rest and time away from the grind. Many of my pastor friends figured this out long before I did. I considered them lazy, and indifferent to the lost in their communities (and some of them were). However, they understood the importance of maintaining their health and spending time with their families. While I eventually came to understand the importance of these things, I wasted the better years of my life.

Were you an IFB pastor or church member? Did your church follow the four Ws? Please share your thoughts, insights, and experiences in the comment section.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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My Experiences with IFB Evangelist Dennis Corle

I started the Somerset Baptist Church in Somerset, Ohio in July 1983. Sixteen people attended our first service. We later bought an abandoned, 150-year-old Methodist church building five miles east of Somerset for $5,000. Attendance quickly exploded, and by 1987, the church was running four bus routes and had a high attendance of 206. Across five years, roughly 600 people made public professions of faith. Countless Christian people came to the altar, knelt, wept, slung snot, and got right with God. Somerset Baptist had all the marks of a church on the move. We talked about adding space to accommodate the burgeoning crowd. Unfortunately, the cost was prohibitive, so we made do with what we had. This proved to be the right decision. Internal personal and theological squabbles led to people leaving the church and taking their money with them. Our total income dropped by 50 percent. We sold off all our buses and started a tuition-free member-only Christian school. In February 1994, we closed the church, sold the building for $25,000, and I left to become the co-pastor of Community Baptist Church — a growing congregation southeast of San Antonio, Texas.

During the eleven years I was privileged to pastor Somerset Baptist Church, numerous evangelists preached for us. Men such as Doug Day and Don Hardman preached multiple meetings. Other men were, for a variety of reasons, one and done. Dennis Corle, a well-known evangelist in IFB circles, preached at least two meetings for us, one in 1984 and another in 1987. Corle may have preached another meeting, but my memory is sketchy, so I will focus on the two meetings I remember best. Corle also preached a meeting for my father-in-law at Emmanuel Baptist Church in Buckeye Lake, Ohio, a church I started with Dad in 1981.

Corle describes himself this way:

Dennis Corle was saved on January 15, 1975, at the age of 20, and began preaching just a few months after his conversion. He worked on staff at Emmanuel Baptist Church in Ski Gap, Pennsylvania, for over 2 years. He received a Bachelor of Science degree from Beth Haven Baptist College in Louisville, Kentucky, under the ministry of Dr. Tom Wallace in 1980. He completed the four-year course in 20 months and graduated valedictorian of his class.

He spent one-year training under the ministry of veteran evangelist, Dr. Joe Boyd traveling and working in his revival meetings. He received a Doctor of Divinity degree from Tri-State Baptist College in Memphis, Tennessee, with Dr. Ron Westmoreland, and a Th.M. and Th.D. degree from Great Commission Theological Seminary.  He also received a Doctor of Humanities from Truth Baptist Theological Seminary; and a Doctor of Literature from Faith Baptist College; as well as a Th.M. and Th.D. from Landmark Baptist College. He has started eight different churches through the years and has helped over 100 other church planters get started.

Dennis Corle entered full time evangelism in 1981. In the past 38 years: he has traveled over 4 million miles, held over 2,085 revival meetings and over a thousand one-day meetings as well as Soul-winning and Revival Fires Conferences.

In his ministry he has had over 71,336 saved and 19,422 baptized. He has seen thousands of young people surrender for full time ministry many of whom are presently serving the Lord full time as well as thousands of members added to independent Baptist Churches during his meetings.

He is the founder and president of Revival Fires Baptist College which is a correspondence college that offers a full 4-year program. He started and teaches a summer institute designed to train young evangelists in the field. Dr. Corle also teaches in several fundamental Baptist colleges each year.

Dennis Corle is the founder of Revival Fires Publishing. His ministry has published 127 books to date.

….

Dr. Corle is the Editor/Publisher of the monthly fundamental publication, Revival Fires! For 31 years in its present form and three years prior in a smaller format he’s hosted the Revival Fires! National Conference. He has also hosted the Shooters’ Expo, Evangelists’ School, and Church Planting Conference for years.

Brother Corle travels with his family to hold around 100 meetings each year all over the United States and a few foreign fields.

As you can see, Corle is a bean counter and braggart. It’s one thing to humbly share your accomplishments, and another to say:

In the past 38 years: he has traveled over 4 million miles, held over 2,085 revival meetings and over a thousand one-day meetings as well as Soul-winning and Revival Fires Conferences.

In his ministry he has had over 71,336 saved and 19,422 baptized. He has seen thousands of young people surrender for full time ministry many of whom are presently serving the Lord full time as well as thousands of members added to independent Baptist Churches during his meetings.

For my view on Corle’s “numbers,” please see the post How Math Led Me Away from the IFB Church Movement.

Corle has always been a promoter of one-two-three-repeat-after-me evangelism. (Please see One, Two, Three, Repeat After Me: Salvation Bob Gray Style.) Corle told me that he could win any sinner to Christ in five minutes. Just follow the plan, get them to pray the sinner’s prayer, and move on. Corle led numerous people to Christ while holding meetings at our church. Few of them ever visited the church or were baptized, yet they were all notches on the grips of Corle’s gospel six-shooter; one of the 71,336 people saved under his ministry.

Corle thought very little of spending significant time studying in preparation for preaching on Sundays. He told me pastors should only spend four or five hours a week preparing their sermons. Better for them to spend the bulk of their time knocking on doors and winning souls for Christ. I, of course, rejected Corle’s advice. By the late eighties, I was spending 20 hours a week studying for my sermons.

Corle’s preaching was typical IFB stuff. Lots of fear and guilt. Corle could be a bully, especially during invitations. His goal was always the same: to beg and plead for people to come forward, and if that didn’t work, cajole and berate them. One night, Corle preached on the importance of church membership. His objective was to get people to come forward and join the church. During the invitation, Corle asked everyone who was not a member to raise their hands. One such couple was Kerry and Linda Locke (who later joined the church). Corle proceeded to call out Kerry, demanding that he give a good reason for not joining Somerset Baptist. Corle tried to badger Kerry and his wife into coming forward, but they declined. I was so embarrassed by Corle’s behavior. I later apologized to the Lockes.

The first meeting Corle preached for us took place in 1984. At the time, attendance was small. We were meeting in a rented facility, the upstairs part of the Landmark building. Not many souls were saved during this first meeting, but that would change in 1987. By then, we were in our own building, and attendance was averaging 150. Corle preached Sunday morning and Sunday night, and Monday through Friday nights. We had good a turnout for each service. Corle also held a service for children one hour before. I did not attend these services, so I had no idea what was going on. That would be a big mistake on my part.

The meeting came and went with nary a thought. Weeks later, I received the latest issue of the IFB rag the Sword of the Lord. The Sword had a section where IFB evangelists could report their stats. Imagine my surprise to read that 45 souls were saved under the preaching of Dennis Corle at Somerset Baptist Church. I had a Baptist version of WTF moment. When were these people saved? There weren’t 45 people saved during the revival services — not even close. Was Corle lying about his soulwinning prowess? Maybe. After all, he ran in Sword of the Lord/Jack Hyles circles. Exaggeration (lying) was common. Not so much these days since the IFB church movement is largely a smoldering dumpster fire.

Come to find out, Corle was using high-pressure evangelism techniques to “save” largely church children. He would scare the Hell out of these captive youngsters, and then ask them if they wanted to get “saved.” Of course, they wanted to get saved. They were trembling in fear from being threatened with God’s judgment and eternal torture in Hell. Today, I view such techniques as child abuse.

Corle did not get another opportunity to preach at our church. The only positive thing I can say about Corle is that his wife Kathy had a wonderful singing voice.

Video Link

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Scores of Sinners Saved, Evangelical Preachers Say, But Let’s Look Behind the Numbers

Evangelical preachers loved to talk about the number of people saved under their ministries. The Independent Fundamentalist Baptist church movement, in particular, is fixated on “souls saved.” If IFB churches were McDonald’s restaurants, they would replace the “____ billions served” line with “____ souls saved.”

Evangelists love to humble brag about how many people were saved during the meetings. “Souls saved” is the equivalent of a dick measuring contest. Watch a Billy or Franklin Graham crusade and you will see hundreds of people coming forward during the altar call. What most people don’t know is that many of the people coming forward are counselors, not people getting saved.

In a post titled Scaring Children and Teenagers Into Getting Saved, I wrote:

Some evangelists, using the Billy Graham model, “prime the pump” by having trained Christian altar workers come forward during the invitation time. These altar workers give the unaware the illusion that God is moving and people are being saved. Contrary to Donald Trump saying that he invented the phrase “priming the pump,” Evangelists have been talking about and using this practice since the 1920s. While many evangelists don’t use such a crass phrase as “priming the pump,” and instead use less-offensive phrases such as ‘helping sinners take the first step’, I have heard several notable evangelists utter the phrase. The late Joe Boyd is one evangelist who comes to mind.

A new fad amount Evangelical megachurch pastors is mass baptisms. There was a time when baptism was reserved for new converts (or for church membership in Landmark/Baptist Bride congregations.) Today, churches will mass baptize people who want to recommit themselves to Jesus or have some sort of felt need. Doing so wildly inflates their baptism numbers, hiding the fact that very few new converts are being baptized.

Every day, or so it seems anyway, I read news reports about this or that church/pastor/evangelist having scores of sinners saved. I automatically say “bullshit.” Why? In most Evangelical churches, salvation is little more mental assent to a set of theological propositions. This is especially true in IFB churches that practice “easy believism” or “decisional regeneration.” (Please see The Bankruptcy of the Evangelical Gospel, Let’s Go Soulwinning, and One, Two, Three, Repeat After Me: Salvation Bob Gray Style.) Preachers report large numbers of souls saved, yet when asked why their church attendances aren’t growing, these soulwinning machines say “that’s up to God, not me.” Bob Gray, Sr, the retired pastor of an IFB megachurch in Longview, Texas, proudly states thousands and thousands and thousands of people were saved under his ministry — upwards of a 100,000 people — yet most of these new converts were never baptized (the first step of obedience) or became members of the church.

During the First and Second Great Awakenings, thousands and thousands of people were saved. For a time, church attendances grew. By and by, the revival fires died, and many of these new converts went back to their worldly ways. One evangelist of that era (Jonathan Edwards or George Whitfield, I believe) said that revivialists should wait for a year before counting “souls saved.” They believed that this would give an accurate count of those truly saved.

I pastored Somerset Baptist Church in Mt. Perry, Ohio from 1983 to 1994. The church grew from sixteen people at its first service to 206 in 1987. During the eleven years I pastored Somerset Baptist, over 600 people made public professions of faith. Most of them didn’t become members, often coming for a few weeks or months before returning to their “sinful” ways. While the church did grow in the 1980s, most of the growth came from transfers — people changing churches. I would later see that the gospel I was preaching made people seven-fold children of Hell. I spent the remainder of my time in the ministry trying to get saved people unsaved. This proved much harder than getting them saved. Embracing Calvinism in the mid- to late- 1980s forced me to reorient my approach to preaching and evangelism. I went from being quantity-focused to quality-focused. I went from preaching textual/topical sermons to preaching expositionally. My focus was on building up the church instead of filling the pews with people who had no real interest in following Jesus.

The next time you hear a preaching bragging about how many souls were saved at this or that church/revival meeting, I hope you will quietly mumble under your breath, “bullshit.” 🙂 Or better yet, ask this braggart how many of these new converts were baptized, how many of them joined the church, and how many of them are actively serving Jesus. You will likely see the preacher’s dick shrivel up, and he will probably stammer and stutter as he tries to explain the disconnect between the number of souls saved and the number who are members and actively serving their Savior.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Man Endued with the Power of God at Wife’s Funeral

jack hyles praying
Jack Hyles Praying

If you are unfamiliar with Jack Hyles, please read The Legacy of Jack Hyles.

Excerpt from Woman the Completer, by the late Jack Hyles, pastor of First Baptist Church in Hammond, Indiana:

“Dear Dr. Hyles. I am 24 years of age. I am a preacher boy whom God called to preach six months after I got saved three years ago. I felt led to go to a certain Bible college in a certain state. I attended there until God called me to pastor a small church. I was ordained. From there, God led me back to a certain city in a certain state where I got saved under Dr. Joe Doe. (I’m using ficticious names.) I worked on the staff of Dr. Doe for that summer and started to go to the Letot Bible Institute that fall.

As I started to go to school that fall, I got a full-time position in a church as assistant pastor and youth director. While I was in a certain state, I met and married a wonderful girl, a spiritual girl, a girl that loved Jesus Christ. As we lived in Letot, I was working for a church in a certain place. I seemed to be getting away from soul winning and getting deeper into the books. After awhile I was not doing what God wanted me to do and what God made me to do. I was not knocking on doors and winning people to Jesus Christ. My not being the man of God I ought to be affected my marriage. It affected my marriage to the extent that my wife told me at one time that if I didn’t become the soul winner that God wants me to be, she couldn’t respect me as a man of God, and she thinks. . . .”

“One afternoon as I was leaving from school, my wife and I seemed to be in the flesh. We didn’t have devotions that day and pray as we usually do. I walked out of the house without telling her I loved her and without telling her good-bye. As I got to school, I felt bad, so I called on the phone, and there was no answer. I knew something was wrong. I drove home immediately and found my wife had committed suicide.”

“As we had her funeral in her hometown up North, I went a half hour early before her relatives and friends viewed the body. I walked in and put my head on my wife’s chest in the casket and was hoping that she would lean up and hold me, kiss me, cuddle me, baby me and tell me that she loved me, but she wasn’t there–she was with the Lord. I then fell on my face before the casket and talked with God. Something happened to me there that I can’t explain, but for once in my life I had the full power of God, but what a price to have to pay! As her friends and relatives came by the casket, I stood there like a soldier witnessing and telling them about Jesus Christ. I feel, Dr. Hyles, that God is leading me to Hyles-Anderson College to learn more about Him and learn more about character and discipline and be the man that God wants me to be.”

Does anyone really believe this story is true? I know I don’t. Jack Hyles was a pathological liar, often spinning yarns, half-truths, and exaggerations in his sermons. Such behavior is not uncommon in Independent Fundamentalist Baptist circles.

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Prayer and Reading the Bible: The One Method That ALWAYS Works in Evangelizing Atheists

ra torrey

Several years ago, the fine, upstanding Christians over on Baptist Board were discussing my past and whether I was ever a “real” Christian. If you have not taken the time to read their pontifications, please do so. And after doing so, please let me know who in the Heaven they are talking about!

One forum participant suggested the following from R.A. Torrey’s book (Torrey worked with D.L. Moody in the nineteenth century), How to Work for Christ, for reaching people such as myself:

Having asked the man these preliminary questions, proceed at once to show him how to believe. I have found no passage in the Bible equal to John 7:17 in dealing with an honest skeptic:

“If any man WILL DO HIS WILL, he shall know of the doctrine, whether it be of God, or whether I speak of myself.”

It shows the way out of skepticism to faith, and has been used of God to the salvation of countless skeptics and infidels. You can say to the skeptic, “Now Jesus Christ makes a fair proposition. He does not ask you to believe without evidence, bet He asks you to do a thing that your own conscience approves, and promises that if you do it, you will come out of skepticism into knowledge. What Jesus asks in this verse, is that you will to do God’s will; that is, that you surrender your will to God. Will you do it?”

When this point has been settled, next say to him, “Will you make an honest search to find out what the will of God is, that you may do it?” When this point has been settled, ask the man, “Do you believe that God answers prayer?” Very likely the skeptic will reply that he does not. You can say to him, “Well, I know that He does, but of course I don’t expect you to accept my opinion, but here is a possible clue to knowledge. Now the method of modern science is to follow out any possible clue to see what there is in it. You have given me a promise to make an  honest search to find the will of God, and here is a possible clue, and if your promise was honest,you will follow it. Will you pray this prayer?

‘O God, show me whether Jesus is thy Son or not; and if you show me that He is, I promise to accept Him as my Savior and confess Him as such before the world.'”

It is well to have him make his promise definite by putting it down in black and white. After this is done, show him still another step. Take him to John 20:31:

“But these are written, that ye might believe that Jesus is the Christ, the Son of God; and that believing ye might have life through his name.”

Here we are told that the Gospel of John was written that we might believe that Jesus is the Christ, the Son of God. Tell him, “Now this Gospel is given for this purpose, to show that Jesus is the Christ the Son of God. Will you take this Gospel and read it, honestly and carefully?” Very likely he will say, “I have read it often before.” You can say, “I want you to read it in a new way. Will you read it this way? Read a few verses at a time, and each time before you read, will you ask God to  give you light on the passage that you are about to read, and promise that if He does, you will follow as much as you see to be true. Now when you have read the Gospel through, come back to me and tell me the result.” I would again carefully go over all the points as to what he was to do.

….

This method of treatment if it is honestly followed by the skeptic will never fail.

Torrey says that if skeptics are “honest” and follow his suggestions, they will unfailingly become followers of Jesus Christ. And when they don’t? Why, brothers and sisters, they ain’t being honest.

What do you think about Torrey’s approach to skepticism? Were you convinced of the error of your ways?

Bruce Gerencser, 67, lives in rural Northwest Ohio with his wife of 46 years. He and his wife have six grown children and thirteen grandchildren. Bruce pastored Evangelical churches for twenty-five years in Ohio, Texas, and Michigan. Bruce left the ministry in 2005, and in 2008 he left Christianity. Bruce is now a humanist and an atheist.

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Evangelical MLM Evangelism

nude-evangelism
Cartoon by Chris Morgan

Several years ago, I wrote a post titled J.A. Medders Asks: What Do You Think Jesus is Doing Right Now?.

As I read the comments on this post, I had thoughts about how similar multi-level marketing (MLM) programs are to the various methods and programs Evangelicals use to evangelize people they deem unsaved/lost/unregenerate and headed for hell. This post will detail these similarities.

From 1995-2002, I pastored Our Father’s House in West Unity, Ohio. During my tenure at this church, I had to deal with well-intentioned members and Christian friends who tried to recruit me into their MLM programs. I was an attractive candidate due to the fact that I had a name-filled Rolodex that could be mined for new marks. Always polite and respectful, I never said NO, so this made me an easy target for church members who were involved with selling everything from Amway to long-distance telephone service.

One day the telephone rang and it was Brother Bob (names changed to protect the guilty) calling to ask if he could come over and talk to me about something that he was SURE I would find interesting and exciting; an opportunity to help other people and make money too. I thought, Not again, but not wanting to upset Brother Bob, I said, sure, when would you like to come over?

The next night a new Cadillac pulled into our driveway. Unbeknownst to me, Brother Bob had brought someone else with him. Great, I thought, now I have to deal with Brother Bob AND a stranger. As they came onto our front deck, I opened the door, and putting on the biggest I love Jesus smile possible, I invited them into our spacious, palatial 14’x70′ home on wheels.

Brother Bob was wearing Sunday-go-to-meeting clothes, while the intruder who came with him looked like he stepped out of the pages of a fashion catalog. After trading pleasantries, I invited Brother Bob and the now-I-know-your-name stranger into our expansive seventy-square-foot dining room. Brother Bob sat on one side of the table, I sat on the other side, and the stranger — let’s call him Dick — sat at the head of the table.

Dick relaxed into his chair, putting both arms on the table with hands clasped. In doing so, I couldn’t help but notice his Rolex watch and large diamond ring. These accessories were a perfect match for his calendar model look. From this point forward, Brother Bob didn’t say another word. Dick began talking to me about wants, needs, and desires, focusing on the accrual of wealth and material goods. At this point, he had not yet told me WHY he and Brother Bob were there. Having evangelized hundreds of people over the years, I knew Dick was trying to make me think that we were friends and that we had common wants, needs, and desires. He regaled me with stories about how his standard of living had mushroomed since he joined — are you ready? drum roll please —  AMWAY.

Dick asked if I had ever heard of AMWAY. I told him I had, but that didn’t stop him from giving me a well-rehearsed speech about the history and wonders of AMWAY. After thirty minutes or so, Dick thought it was time to close the deal. He asked me if I wanted to earn more money and improve my standard of living — offensively assuming that there was something wrong with my current lifestyle. Dick reiterated all that Amway had done for him, sure that I would want the same things. Imagine his surprise when I told him that I really wasn’t interested in accumulating material goods.

Dick had said he was a Christian, so I was somewhat surprised that he didn’t know that the Bible said:

Lay not up for yourselves treasures upon earth, where moth and rust doth corrupt, and where thieves break through and steal: But lay up for yourselves treasures in heaven, where neither moth nor rust doth corrupt, and where thieves do not break through nor steal: For where your treasure is, there will your heart be also. (Matthew 6:19-21)

Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever. (1 John 2:15-17)

I shared with Dick my view of wealth and material goods, and it became quickly clear to him that I was NOT a prospect for AMWAY. Dick quickly ended his attempt to hustle me, saying to Brother Bob that it was time for them to go to their next appointment. I shook hands with them, walked them to the door, and off into the night they went looking to suck the blood out of other friends of Brother Bob.

Over the course of fifty years in the Christian church and twenty-five years in the ministry, I knocked on the doors of thousands of homes as I followed the Bible mandate to preach the gospel from house to house. My goal, regardless of the church I pastored, was to knock on the doors of every home in the community, introduce myself, and, if possible, share the gospel. I also encouraged church members to get me into the homes of their lost loved ones so I could share with them the wondrous good news that Jesus Saves!

I believed throughout my years in the Christian church that every person in the world needed to hear the gospel. While my fervor waned in later years, I still considered it my duty and responsibility to put a good word in for Jesus whenever possible. It always troubled me that OTHER Christians (and pastors) didn’t seem as bothered as I was about the lostness of their family, friends, and neighbors. Despite hearing and knowing the gospel, most church members showed little interest in getting others saved. I suspect most members viewed me as some sort of hired gun trained in the art of winning souls. Content to invite the unsaved to church so they could hear me preach, church members busied themselves with building a kingdom on this earth. No matter how often I attempted to raise an army to wage war against sin and the devil, most members were content to let me and a handful of other zealots do all the evangelism.

Think for a moment about soulwinning Evangelicals and the preachers of the  various MLM gospels. The methodology, techniques and promises are quite similar:

  • Both attempt to befriend people in hopes of getting them to buy what they are selling.
  • Both attempt to manipulate emotions in hopes of making people sympathetic to their sales pitch.
  • Both attempt to bolster their sales spiel with stories of how wonderful their lives are since getting saved/joining MLM program.
  • Both attempt to appeal to prospective customers with promises of a better life.
  • Both promise lives of meaning, purpose, and helping others.
  • Both attempt to impress on people the importance of making an immediate decision.
  • Both leave literature if people want to think about it or are unwilling to make an immediate decision

I am sure there are other connections. If you think of any, please share them in the comment section.

I am sure that Evangelicals will object to how I have painted their evangelistic efforts, but the fact remains Evangelicals are salespeople with a product to sell: forgiveness of sin, salvation, and a home in Heaven. This product purportedly offers purchasers joy, happiness, meaning, and purpose. The difference between what Evangelicals are selling and what the MLM zealots offer is that Evangelicals attempt to sell an invisible product that may not pay off until after death. Those who buy into the Jesus Saves® program must exercise faith, believing that, in the end, the multi-level marketer in the sky — Jesus — will move them to the top of the MLM pyramid, granting them a beautiful new mansion along streets of pure gold. With AMWAY, at least, converts can — in this life — judge the quality and truthfulness of its claims. This is why most people drop out of MLM programs, while most Evangelicals stay in their program until the end. Imagine what might happen if people required Jesus’ soul-saving MLM program to pay out BEFORE death. Why, most people would abandon Evangelical churches in short order.

As long as Evangelical churches promise things that can only be gained AFTER death, people will hang on, hoping that after their demise, they will cash in their eternal lottery ticket. While religion certainly has (for some people) utilitarian value, I do wonder if people would spend time going to church, giving their money, and attempting to live according to the teachings of an ancient religious text if there were no divine payoff.

Think back to your Evangelical days. If there was no life after death, no eternal reward, would you have been a Christian? Would you have lived as you did? If this life is all there is, how differently would you have lived your life? Please share your thoughtful ruminations in the comment section.